Job Description
Limmer Education is looking for a motivated and data-driven Email & Content Marketing Specialist to join our growing marketing team. Your primary role will be to drive customer engagement, product awareness, and adoption, and company revenue through high-impact email and content strategies, supporting the expansion and growth of the company’s services and products.
This position is ideal for an individual with 2+ years of marketing experience who possesses proven technical skill in email marketing, strong copywriting talent, and familiarity with a wide range of marketing concepts. Success in this role will require an in-depth understanding of Limmer Education products and market goals. Experience with the medical industry is preferred, but not required.
This is a fully remote position with a small team. Reports to the Marketing Director.
Responsibilities:
Email Campaign Management and Optimization
• Build and deploy email campaigns through Mailchimp, utilizing personalization and dynamic content.
• Use email marketing best practices to create fresh, engaging email campaigns and automations, based on the company’s content calendar and sales goals.
• Manage a large email audience database.
• Proactively identify and execute opportunities for testing and improvement based on KPIs.
• Measure, analyze, and report on email performance, communicating successes and areas for improvement to internal stakeholders and translating data into actionable campaign templates and strategies.
Content Creation • Maintain a blog article calendar, writing and/or editing clinically detailed content for a variety of audiences.
• Collaborate with the marketing team on planning, idea generation, and identification of trends for social media. Assist with copywriting, scheduling, and engagement across social media channels.
• Provide copyediting and final review for ad-hoc marketing and communications items.
Qualifications:
• 3+ years of experience in a related marketing or communications role, with examples of work.
• Advanced written communication skills with examples of previous successful articles and email campaigns . • Proficiency in email marketing platforms such as Mailchimp (or equivalent experience in a similar platform).
• Proven ability to manage multiple projects and meet deadlines in a remote environment.
• Knowledge of basic HTML and current marketing best practices.
• Creative, innovative, and detail-oriented.
• Content design knowledge and capabilities.
• A strong curiosity and drive to stay up to date with digital marketing trends.
• Highly collaborative, flexible team player.
• Familiarity with Google Analytics is a plus.
• EMS knowledge or experience is a strong plus.
About Company:
Limmer Education LLC is a leading provider of EMS educational products and services, dedicated to helping educators and students achieve success in their EMT and paramedic certifications. We pride ourselves on our commitment to innovation, quality, and compliance with the latest EMS educational standards and practices.
Benefits:
3 weeks of accrued PTO3 floating personal days (not accrued)10 paid holidays $50 monthly tech stipend Profit sharing and 401(k) after first year of employment, with up to a 4% company matchEnd-of-year bonus
Job Tags
Flexible hours,
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