Job Description

At Klaviyo, we value the unique backgrounds, experiences and perspectives each Klaviyo (we call ourselves Klaviyos) brings to our workplace each and every day. We believe everyone deserves a fair shot at success and appreciate the experiences each person brings beyond the traditional job requirements. If youre a close but not exact match with the description, we hope youll still consider applying. Want to learn more about life at Klaviyo? Visit careers.klaviyo.com to see how we empower creators to own their destiny.

Welcome to a rare moment in a brands life. The foundation is strong. The ambition is big. And the next chapter hasnt been written yet. Thats where you come in.

Were looking for someone who wants to help write that next chaptershaping how the world experiences Klaviyo as we grow from early momentum into something truly iconic.

A bit about you:

Dream big? Check.

Not afraid to challenge conventions to create work that actually matters? Absolutely.

As Senior Lead, Brand Marketing, youll have real ownership to shape our brandbuilding on whats working while bringing fresh ideas that break through the noise. As a handson leader, youll partner with Klaviyos around the world to deliver brand campaigns across traditional channels, while expanding our presence through influencer programs, partnerships, experiential, and other awarenessdriving ideas.

Youll help drive our global brand strategy as we scale toward householdname status, working at the intersection of brand strategy, creative excellence, and datainformed marketing. This role is for an ambitious builder eager to make a measurable impactand have a lot of fun doing it.

Sound like your next chapter? Take the reins of a brand with strong bones and help evolve it into something truly remarkable on the global stage.

How youll make a difference:

• Develop and oversee a holistic brand marketing strategy from positioning to idea development to KPIs that drives awareness.
• Evolve and refine our brand strategy and positioning platform, as needed, to ensure it is evocative and differentiated.
• Lead integrated global brand campaigns across channels.
• Lead brand amplification strategies for tentpole launch moments, working closely with crossfunctional teams.
• Develop and execute brand marketing initiatives across influencer, experiential, partnerships/sponsorships and other brandbuilding levers that extend reach.
• Manage relationships with agency partners to ensure strong collaboration.
• Partner crossfunctionally with Creative, Product Marketing, Customer Marketing, Social Media, PR and International teams to ensure alignment across business objectives and collaboration of effort.
• Working with our agency partners, own brand measurement and campaign reporting to leadership, leveraging insights to iterate and learn.
• Bring strategic rigor to brand planning by setting priorities, sequencing initiatives and owning the brand calendar.

Who you are:

• 10+ years of experience in brand marketing with some within technology, B2B and/or B2B2C brands.
• Proven track record building and scaling brands within highgrowth companies.
• A creative thinker who is also comfortable in the data. Strong creative judgment and the ability to give clear, actionable feedback.
• Ambitious selfstarter who lives and breathes brand strategy and is not afraid to bring a strong, clear POV forward.
• Experience executing multichannel brand campaigns that have driven measurable awareness and business results.
• Handson executor who thrives in both strategic planning and tactical implementation.
• Excellent verbal and written communication skills with ability to inspire confidence.
• Understanding of and experience with measuring brand health and campaigns.
• A curious consumer of cultural and marketing content who can bring that curiosity into the work.
• Excellent verbal and written communication skills, with a strong storytelling point of view.
• Ability to thrive in a fastpaced, dynamic environment and adapt quickly to changing priorities.
• Passion for commerce, retail, and/or B2C businesses is a plus.

We use Covey as part of our hiring and / or promotional process. For jobs or candidates in NYC, certain features may qualify it as an AEDT. As part of the evaluation process we provide Covey with job requirements and candidate submitted applications. We began using Covey Scout for Inbound on April 3, 2025.

Please see the independent bias audit report covering our use of Covey here.

Massachusetts Applicants

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Our salary range reflects the cost of labor across various U.S. geographic markets. The range displayed below reflects the minimum and maximum target salaries for the position across all our US locations. The base salary offered for this position is determined by several factors, including the applicants jobrelated skills, relevant experience, education or training, and work location.

In addition to base salary, our total compensation package may include participation in the companys annual cash bonus plan, variable compensation (OTE) for sales and customer success roles, equity, signon payments, and a comprehensive range of health, welfare, and wellbeing benefits based on eligibility.

Your recruiter can provide more details about the specific salary/OTE range for your preferred location during the hiring process.

Base Pay Range For US Locations

$148,000 $222,000 USD

Get to Know Klaviyo

Were Klaviyo (pronounced clayveeoh). We empower creators to own their destiny by making firstparty data accessible and actionable like never before. We see limitless potential for the technology were developing to nurture personalized experiences in ecommerce and beyond. To reach our goals, we need our own crew of remarkable creatorsambitious and collaborative teammates who stay focused on our north star: delighting our customers. If youre ready to do the best work of your career, where youll be welcomed as your whole self from day one and supported with generous benefits, we hope youll join us.

AI fluency at Klaviyo includes responsible use of AI (including privacy, security, bias awareness, and humanintheloop). We provide accommodations as needed.

Klaviyo is committed to a policy of equal opportunity and nondiscrimination. We do not discriminate on the basis of race, ethnicity, citizenship, national origin, color, religion or religious creed, age, sex (including pregnancy), gender identity, sexual orientation, physical or mental disability, veteran or active military status, marital status, criminal record, genetics, retaliation, sexual harassment or any other characteristic protected by applicable law.

IMPORTANT NOTICE: Our company takes the security and privacy of job applicants very seriously. We will never ask for payment, bank details, or personal financial information as part of the application process. All our legitimate job postings can be found on our official career site. Please be cautious of job offers that come from noncompany email addresses (@klaviyo.com), instant messaging platforms, or unsolicited calls.

By clicking Submit Application you consent to Klaviyo processing your Personal Data in accordance with our Job Applicant Privacy Notice. If you do not wish for Klaviyo to process your Personal Data, please do not submit an application.

You can find our Job Applicant Privacy Notice here and here (FR).

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